Storytelling is a powerful way to raise more money for your mission, engage new donors, and build community.
Why is storytelling so persuasive?
Simply put, humans are hardwired to recall stories.
That’s why I want to show you how to leverage the power of persuasive storytelling to communicate who your mission serves and how it impacts the world.
There are four types of stories you can use to inspire financial support:
Founder Story
What: Sharing the journey of why your nonprofit was started
Why: Persuades donors your mission is worth investing in
Purpose Story
What: Shares the impact your nonprofit on staff and board members
Why: Creates inspiration and alignment with every member of your nonprofit family
Client or Patron Story
What: Allows your clients or patrons to share their authentic experiences
Why: Reveals the impact of your mission
Value Story
What: Illustrates the value of your nonprofit mission
Why: Makes your nonprofit timely and relevant